Invest in character franchises, and earn shares of the licensing revenue.

At Macguffin Co., we curate promising concepts to develop into books, films, games, and merchandise.

If a Concept is greenlit, we create a Pilot. That is, we assemble creative teams to storyboard, illustrate, write, and strategize about turning the concept into a multimedia franchise - and develop a prototype.

If the Pilot is greenlit, it means we think we have something - a character, a storyline, a world - worth investing time, energy and money to fully develop. So we’ll work with an SEC registered intermediary to launch an investment offering. An Offering is an invitation to invest in a share of the future revenue of the franchise.

With the capital raised, we’ll fully develop the franchise and license the intellectual property rights to media partners, generating returns for creatives and investors.

The entire creative process, from Concept to Offering, is covered in Guff: Character Issues, andsent to Macguffins’ in-boxes weekly.