The Root Hog
Regulation CF: Testing the Waters/ Type: Revenue Share / Raise: $20,000-$35,000 / Min. Investment: $50.00 / Dev Plan: Web Book Series, Animated Web Series, Mobile Game & Apps / Est. Launch: Sept 2026
“A misanthropic truth-digger sets out to determine the exact percentage of humanity that is genuinely good.”
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Root Hog is a darkly comic illustrated series about truth, corruption, human nature, and one hog’s attempt to determine what percentage of people are actually good.
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Proposed Terms of the Offering
The summary below highlights current proposed terms of the Offering. Terms are subject to change and will be set forth the offering statement.
Type of Security: Revenue Share. (How it works: Basically, your investment is a loan which we pay back to you over time from the revenue generated by the franchise, until we return to you the entire amount, multiplied by the Payment Multiple.)
Min. Investment Amount: $50 (increments of $50)
Anticipated Offering Amount: $35,000 minimum / $50,000 maximum
Revenue Share %: 20% of net revenue.
Payment Multiple: 3x. For every $10 invested, we repay a total of $30 (i.e., the amount invested multiplied by the Payment Multiple). Macguffin makes annual installment payments on this amount from the Revenue %. So in this case, Investors receive $0.20 of every $1 of net revenue generated by this franchise during the year, until the full $30 is returned.
Payment Deadline/Maturity Date: None
Use of Proceeds: Macguffin Co. will deploy proceeds toward the implementation of the initial phases of a multimedia franchise development strategy. Initial plans are outlined below, but subject change prior to Offering launch.
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RSVP to reserve an invitation to invest in the future revenue of this franchise. We’ll send you a link to the intermediary platform hosting the Offering, where you can access the offering statement for the franchise once the Offering is launched.
Note: This a solicitation of interest (“Testing the Waters”) for the securities related to this franchise. No money or other consideration is being solicited, and if sent in response, will not be accepted. No offer to buy the securities can be accepted and no part of the purchase price can be received until an offering statement covering the securities is filed and only through an intermediary’s platform. A person’s indication of interest involves no obligation or commitment of any kind.
RSVP to learn more about the development plan and upcoming Offering for this early-stage IP. Just fill some stuff in, Macguffin, and we’ll send you the full pitch deck, works-in-progress, and updated creative materials. (Indication of interest involves no obligation or commitment of any kind.)
Pitch Deck>>>
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Root Hog, a sharp-tongued truth-digger from rain-soaked Vezna, believes only seventeen percent of humanity is genuinely good. His certainty comes from watching his principled father slowly bend under corruption, bureaucracy, and the influence of village boss Anton Varga. Challenged by idealistic Tess Vale, Root begins testing his theory against clerks, workers, criminals, believers, and ordinary citizens. Each encounter complicates his categories, while Lucien Vane weaponizes Root’s pessimism into an argument for control. By the end, Root realizes goodness is neither fixed nor simple—and leaves Vezna to seek a larger sample across the world and discover what different civilizations call virtue.
Book 1 - Under Construction
Press Kit
Game Prototype
Offering Terms
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When you invest in a character franchise with Macguffin Co, you’re investing in a share of the future royalties generated by the licensing of the intellectual property, at the terms detailed in the Prospectus for each franchise.
Investing in character franchises is an opportunity to be involved in the first phases of a creative process, bringing character concepts to life, and enabling the commercialization that creates royalties for the creators and investors.
Like any start-up business, early investors receive access to an investment at its very beginning stage, when potential returns are greatest. But investing in our franchises involves risk, and you may lose 100% of your investment. If you can’t afford to lose your investment, don’t invest.
In the case of Macguffin Co., investing in our characters is meant to affordable, with minimum investments as low as $10, and accessible to anyone over the age of 18, regardless of investor accreditation status.
Our goal is to create characters that can be enjoyed for generations and allow investors of any size budgets to build a portfolio in an entertaining and hopefully profitable investment class, and to build a community of long term investors who help bring these characters life for children of all ages.
Investments are offered in accordance with the Securities and Exchange Act of 1933, managed via an FINRA registered intermediary, and conducted in full compliance with all SEC regulations.
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The Macguffin Co. business model is meant to make investing in characters accessible to everyone, but that doesnt mean it’s everyone’s cup of tea. Investing in characters is speculative. While speculative investments can offer the potential for high returns, they also come with a high level of risk. It is important to understand that the value of these assets can fluctuate significantly and there is a possibility of losing some or all of your investment. If you can’t afford to lose your investment, don’t invest.
The possibility of returns relies on the strength of the underlying concept, the execution of the idea, and Macguffin’s ability to license the intellectual property rights to media partners, and the ensuing success of the products created in the marketplace. None of which is a sure thing.
It is crucial to carefully consider the risks before making any investment decisions.
At Macguffin Co., we’re looking for long-terms investors interested in engaging with the creative process, building a portfolio of characters, and staying involved as we bring new characters to the world. If that sounds like you, we’d love for you to join us. If not, this might not be the platform for you.
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Capital raised will be deployed toward:
Creation of a 7-book chapter book series, with an approximate word count of 20,000 words per title, for children ages 9-12.
1 ten-minute, animated short film pilot.
“A darkly comic inquiry into human nature.”
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The Root Hog Franchise
Copyright 2026
Macguffin Co.
