All the Moji, an image-to-text puzzle franchise spanning multiple book series, games and apps is Macguffin Co.’s second franchise beta launch and second to be optioned by a publisher.
SEATTLE, [November 3, 2022] — Macguffin Co., the entertainment IP development studio and investor community, today announced the beta launch and option of All the Moji, its image-to-text translation puzzle franchise. All the Moji is Macguffin Co.’s second franchise beta launch and second to be optioned by a publishing partner. In this case, Simon & Schuster will be participating in a pilot program to test a selection of Macguffin Co. franchise concepts, with the option to publish books based on those franchises.
All the Moji follows Andrews McMeel Universal’s option of The Inscrutables, the comic universe created by Arthur Trope. Macguffin Co.’s option model provides an opportunity for publishers to test franchise concepts before deciding whether to publish books based on them.
At the heart of All the Moji is an image-to-text translation puzzle engine that challenges readers and players to interpret visual clues as words and language. The franchise features multiple puzzle book series, games and apps, giving audiences different ways to engage with the same underlying concept.
“All the Moji illustrates why we start with an idea rather than a format,” said Jeff Belle, CEO of Macguffin Co. “The All the Moji game engine can support multiple book series, games and apps, with each experience helping us understand what audiences enjoy. The pilot gives us an opportunity to explore that potential while continuing to develop the franchise.”
The program reflects Macguffin Co.’s approach to developing original entertainment properties: connect creators with creative teams and investors, build prototypes, and introduce those concepts to audiences before seeking a full publishing or multimedia commitment.
In Macguffin Co.’s development model, concepts begin in a private beta with members and investors. Selected projects progress to a public beta through experiences such as serials, games and apps, where audience participation helps inform further development. Publisher options provide a way to evaluate emerging properties while that work continues.
For creators, the model is designed to provide collaborators, development support and opportunities to build an audience. For publishers, it offers a closer look at how readers and players respond to a concept before a book reaches the shelf.
Macguffin Co. has 50 projects in development and is planning to raise funds from its investor community to support their continued development into entertainment franchises. Membership in the Macguffin Co. community is free at macguffin.co.
About All the Moji
All the Moji is an image-to-text translation puzzle franchise from Macguffin Co. Built around a visual puzzle engine, it features multiple book series, games and apps that challenge readers and players to translate images into words and language.
About Macguffin Co.
Macguffin Co. is a Seattle-based entertainment IP development studio and investor community founded by former Amazon executives Jeff Belle and Nicholas Denissen. It develops original franchise concepts across books, games and apps, builds audiences through public beta, and connects creators with creative teams and investors. Its model gives publishers and multimedia companies opportunities to evaluate, option and acquire emerging properties. Fifty projects are in development. Join the Macguffin community at macguffin.co.
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